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FM Major Projects: Summer Session


Project Details

Degree: Bachelor of Design majoring Fashion Marketing 

Student work by: Monica Alimansjah, Mandy Debba, Lara Demartino, Jessica Holmes, Mengting Hu, Klaudia Januar, Ingrid Alice Johansson, Melanie Judd, Alana Krost, Asa Hellena Leo, Lucy Maslen, Alexandra Roselyn and Hayman Shwe. 

About Project

In the final semester of the Bachelor of Fashion Marketing, students research and develop a concept for a new product or service to be released into the market. The project is based on a highly researched marketing plan and strategic brand development. Each student is required to produce product and packaging prototypes, create an operational website and social media platforms, brand imagery and appropriate branding collateral. In the final stage of the project, students present their business concept and pitch to a panel of industry guests and lecturers.